THE END.

WE FINALLY FINISHED EDITING OUR MUSIC VIDEO TODAY!!

We also showed our teachers and peers our music video and we received many positive comments. 

However, whilst editing today, Ishma and I came across a few difficulties one of which was that when Ishma started editing today she couldn't find the footage Joe and Zaq uploaded a few days ago. She spent a while looking for it and when she finally found it, some of the footage was missing. However, we did not have time to re-film so we just had to use what we had and we made it work!

Questionnaire Results.

Question # 1: Males= 7/20 Females= 13/20

Question # 2: 15-20= 10. 20-25= 7. 25+ = 3

Question # 3: Pop= 3 Indie= 5 R&B= 4 Rock= 2 Hip Hop = 6

Question # 4: Yes= 17 No= 3

Question # 5: Audio= 13 Performance= 2 Narrative= 5

Question # 6: 1= 4 2= 9 3= 4 4= 2 5= 1 6+= 0

Question # 7: Happy= 16 Sad= 4

Questionnaire.

Test Footage.

Leo Blue: Finished Animatic

Leo Blue: Finished Animatic: We have used our storyboard and put the images to music to create an animatic, this gives us a sense of what our final piece may look like i...

We are going to film the girls singing the chorus tomorrow in our free lessons. At the moment we have decided on two locations 1) a room that have a black background and 2) Elm Rd. which has a beautiful brick wall and will look lovely with a mid shot of the girls standing in front of it.

Final Days.

Now that we are coming to the final days of our media coursework we are having a few problems with what we should add to the last remaining 30 seconds of the music video. At first we decided to just use up the extra footage of the locations as fillers, however, we now have decided to film a few girls singing the chorus and we will use them for those 30 seconds.

Leo Blue Logo.

This is the logo of our artist Leo. We decided to go with this because Leo is also a star sign so it works well with the imagery.

Record Label Logo.

This logo was designed by Zaq and Ishma edited it using Photoshop.

Digipak.

DIGIPAK POSTER.

For our song 'Rewind' I have created this poster which is in fact advertising our digipak for the single.

I created this using Photoshop and the picture was taken of Fraser on the first day of filming and in the music video you see him walking down this path. 

'Bingz' is our friend Conor who played the guitar in our music video and I decided to mention him on my poster because from all the other posters I analysed I realised that they all have mentioned the features in the album.

Poster analysis.

 

This is a poster for Drake's album release. The first thing you notice when looking at this is the Drake himself and his name. Now those people that are his fans will be attracted to this straight away. Another thing that catches ones eye is the release date and this is very eye-catching because the whole poster is black and white expect for the release date which is on a red strip. On the poster they have also mentioned those that are features on some of the tracks.  

Record Company: Atlantic Records.

This is the record company that our artist Paolo Nutini is signed up. 

Atlantic Records is an American record label, and over the first 20 years in business it earned a reputation as one of the most important American independent recording labels.

Craig Kallman is currently the Chairman of Atlantic Records.

The label also has a number of deals with previously independent labels such as Must Destory and VP Records in Jamaica, home to reggae artists such as Sean Paul.

In recent years, Warner Communications merged with Time Inc. in 1990, forming Time Warner. That same year, Jimmy Lovine founded Interscope Records, which Atlantic owned a 50% stake in. Interscope release notable gangsta rap titles. Later partner company Time Warner's decided to sell Atlantic's stake in the label to MCA in 1995.

A country music division, which was founded in the 1990s, was closed in 2001 however The Atlantic Nashville division was reviewed in 2008 with Zac Brown Band and Jesse Lee being signed to it.

In 2007, Atlantic reached a milestone for major records: "More than half of its music sales in the United States are now from digital products..."

Examples of Digipak.

Codes and Conventions of Digipak.

In order to make our digipak realistic and professional, I have started to look into digipaks that are already out for the conventions that are included in them. From my research I have found that they include: the main image, the bands name and the track list. A digipack is something that includes both a CD and a DVD.
Within a digipak you will find the following information:

• Visual imagery.
• Album title (on the main cover and along the spine)
• Track list and what is on the DVD.
• The band or artist name.
• And some background information of the band/artist.

On the front of the digipak you have the main image-- this could be of the artist/band or something that is an iconic symbol to them that they can be identified by. You also find the name of the album on the front in big eye catching font.

On the spine of the digipak you have the names of artist/band and the name of the album and institution.

The back panel usually has the track list.

The fold-in panel often has an image of the artist/band.

The inside panels have the CD, maybe a booklet and often more images of the artist/band or the symbolic icon. You may also find information about the album and some famous quotes by the artist/band.

Another important factor is that the colour scheme often reflects the mood of the album and the genre of the tracks on the disc.

Music Analysis- Gotye: Somebody That I Used To Know

This music video is quite unusual however at the same time it is very intriguing. The concept of this music video is very simple. It does not have much movement yet because it has a different concept to it, it is eye catching. The body paint and shapes are not something you see in every music video but this makes the audience question the meaning behind this song. 

The opening shot is of the camera going from a black cream surface to a panning shot, starting from his feet all the way up his leg and through to his face. Although if you was to just think of this idea you may think that no one would want to watch this, but it is such a strong opening scene it grips you into it and makes you watch the rest of the video.

His facial expressions are also another aspect that makes the audience want to continue to watch. Likewise the drawing that starts to take place, you feel the need to continue watching the music video to see what it turns out to be. 

The editing has been done to the beat of the song. You can tell this because every time a certain beat comes the jump to the wall or body being painted and then they jump back to a shot of him singing.

When Kimbra starts to sing you can really feel her emotion in the song and from Gotye's expression you get really sucked into the video.

I really enjoy how the video ends and I think overall the music video is very good.

Marketisation: The Script.

The Script is a very popular band and they have marketised themselves in many different ways such as visiting radio stations to advertise their new songs. This is a picture of the singer of the band Danny O'Donoghue with Fearne Cotton on her radio show.

Other ways they have advertised their albums and songs is mainly through their website. All artists and bands tend to have a website dedicated to them and their music and just like that The Script also have one, on which you can find out about everything they're getting up to. You can view any new news they have and you can visit their blog. You can also view their biography, music, video, images, newsletter and their merchandise. You can also click onto 'live' and see any forthcoming dates for gigs and tours that they are doing. 

The Script also sell merchandises which in turn sells their band name. Sell products gets people to start talking about them and through word of mouth they start to become known and popular.

Main Blog.

http://leo-blue.blogspot.com/

Editing.

Ishma and I have been editing our footage for almost three weeks now. The editing process has been going okay with a few minor glitches that were resolved straight away. One of the problems we encountered was that Ishma and I both only knew how to use iMovies, so to start editing on Final Cut was slightly difficult. However with the help of our technician it wasn't too difficult to get to grips with how to use it. Another problem we encountered was that whilst editing we realised that we did not have enough footage for the whole song. Due to this we decided to split the roles up in between us. We decided that seeing as Ishma and I know how to edit, we will continue editing and Zaq and Joe can go out to film. So far this has been working out fine and we haven't come across any more problems.
At this moment we have just half the song left to edit. We are hoping that this doesn't take too long.

Moodboard.

Filming Day 2

We next filmed at Joe’s house for the main scene. This is when Hannah (actress) finds Fraser’s phone which has a message on it from the girl who Fraser is cheating with on Hannah. This results in Hannah gathering her belongings and leaving Fraser. Hannah done incredible acting and it is all very believable and it will be all useful when we are putting it all together. But just to be on the safe side we
done extra shots all from different angles. We then went on to film Fraser, who is sitting in the living room, and when he hears the front door slam shut, only then does he realise that Hannah has left and so he runs upstairs, sees that she has read the text message and he acts very concerned and worried.

Filming Day 1

Our first day of filming took place at Richmond Park. We managed to get a lot of filming done and it was a very productive day. Although it was very cold we managed to get a lot done. In one day we used two different locations, the pub and Richmond Park. At first we were not sure if we would be allowed to use the pub, however when we asked they said we could use one area of the pub for 30 minutes. We were
very lucky to get it all done I that short period of time. When leaving the pub we got a few more short scenes of Fraser (main actor) leaving the pub. He done great acting, inside the pub he pretended that he was crying and when leaving the pub he acted as if he drunk, it was all very believable acting. Once we went to Richmond Park, we got scenes of Fraser mainly singing. All these shots will be great filler scenes for when we are editing the music video.

www.paolonutini.com

www.paolonutini.com

This is our artists website and it is quite different from other websites. It, in some sense, feels as if the artist is a country singer. This could be because the layout of the website isn't so modern and flashy and in your face. Just like majority of websites, it has more than one portal. These include: Home, News, Shows, Gallery, Video, Audio (pop-up), Lyrics, Forum, Fan club and Store. All these portals lead to different areas and show the audience all aspects of Paolo Nutini's stage life. You also have links to Nutini's Twitter account and Facebook account, this helps him grow his publicity.

Preliminary Task.

What I learned from the preliminary task:


One thing I definitely learned from my preliminary task was that we must have everything prepared before hand. Preparation is really the key to everything, having everything organised, from the smallest thing to the biggest thing, is very crucial.

I also learned that we must give ourselves enough time to film and we must film enough footage in order to edit and use different shots.

Artist Choice.

We decided to pick Paolo Nutini because he isn't the usual type of person you get in the mainstream music industry. His character is different from others and he also isn't from America, he is from Scotland which is different. We basically wanted to go for someone different and someone that isn't in the media eye all the time.

 

Analysis of previous student work.

Last year this music video was made by a group of students at Coombe. The song is by Joshua Radin and the song is called 'One of Those Day's'

The opening shot is very strong, it is the close up of the main actors eyes and then it quickly cuts away to a mid shot of his hands and the guitar. The shots are very dominant because of the way it has been edited. The shots appear very fast and are different. Then when you see the shots of the rain this feel the sense of the genre. Although using letters in music video is a common thing, in this it is done very well, the appear on screen just as they are spoken and they are in a very good font that attracts good attention. However the lip syncing has not been done so great which slightly puts the viewer off. The fact that in the music video there is more than one individual, it becomes more interesting and you want to carry on watching to see what more may appear. Each shot has been done very clearly, there is nothing that is out of place and it has all been put together very neatly. The shots of firework have been done very well, they have an establishing shot as well as a close up. The shots are great of all the people that are in it, it is different to have so many people appear in one music video but it is also good. And the ending of the music video is very good where they end in slow motion of him playing the guitar and it blacks out after. 

The Script Album Artwork Analysis.

This album artwork is by far one of my favourites. It is very unusual but very nice. You have one solid background colour but the objects in the image are what make it very interesting. For example you have a random suitcase with a girl sitting on it. Then you have rainbow colours coming out a musical object which brightens up the cover. You have miniature buildings and you clothes inside the suitcase and a hand popping out. All these things make the cover unusual but very interesting which makes it good. 

Chris Brown Album Artwork Analysis.

This is the album artwork of Chris Brown's latest album 'Fame'. This is the second album released after his incident with Rihanna and in this album, the songs are very different to the usual songs he produces however, this album has been a big hit. If you analyse each image you will notice that they images have been repeated, and that not all are different pictures. A few of them, other than the big main image, are of Brown himself. However, those that are not of him are unusual images, for example of the yellow baby image on the right. These images portray the artistic side to Brown's personality.

3 Doors Down Album Art Analysis.

This is the album artwork for an American band called 3 Doors Down. This artwork is a very different type of cover. It is a very strong, eye catching cover. It seems to be more gory than peaceful. It looks like doomsday is arriving. However, how the editing of this image has been done is very good. The clouds look perfect and the birds show a very strong image. They are not sweet peaceful birds, in fact they are vicious birds. The dominating imagery in this is the building, it is placed perfectly in the middle and it larger than any other object in the picture. This cover in one way shows the beauty of the objects in the image, however at the same time it shows the horrific side to the objects in the image.