The Script is a very popular band and they have marketised themselves in many different ways such as visiting radio stations to advertise their new songs. This is a picture of the singer of the band Danny O'Donoghue with Fearne Cotton on her radio show.
Other ways they have advertised their albums and songs is mainly through their website. All artists and bands tend to have a website dedicated to them and their music and just like that The Script also have one, on which you can find out about everything they're getting up to. You can view any new news they have and you can visit their blog. You can also view their biography, music, video, images, newsletter and their merchandise. You can also click onto 'live' and see any forthcoming dates for gigs and tours that they are doing.
The Script also sell merchandises which in turn sells their band name. Sell products gets people to start talking about them and through word of mouth they start to become known and popular.
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