Saturday 10 March 2012

Codes and Conventions of Digipak.

In order to make our digipak realistic and professional, I have started to look into digipaks that are already out for the conventions that are included in them. From my research I have found that they include: the main image, the bands name and the track list. A digipack is something that includes both a CD and a DVD.
Within a digipak you will find the following information:

  • Visual imagery.
  • Album title (on the main cover and along the spine)
  • Track list and what is on the DVD.
  • The band or artist name.
  • And some background information of the band/artist.
On the front of the digipak you have the main image-- this could be of the artist/band or something that is an iconic symbol to them that they can be identified by. You also find the name of the album on the front in big eye catching font.
On the spine of the digipak you have the names of artist/band and the name of the album and institution.
The back panel usually has the track list.
The fold-in panel often has an image of the artist/band.
The inside panels have the CD, maybe a booklet and often more images of the artist/band or the symbolic icon. You may also find information about the album and some famous quotes by the artist/band.
Another important factor is that the colour scheme often reflects the mood of the album and the genre of the tracks on the disc.

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